“The La Jolla Open Aire Market is different than other farmers markets in that all proceeds benefit La Jolla Elementary (LJES), a public school. The proceeds from the market fund various initiatives enjoyed by all children at LJES, including school improvements and programs such as art, music, library, technology and additional classroom teachers to lower class sizes.

The first market was held on October 25, 1998 with 14 farmers and one artisan. The market has continued to grow and in addition to helping the children, the market has become a vibrant weekly community event and gathering place for the entire La Jolla community with over 120 vendors every Sunday, 23 years and counting….”